- Musee Du Louvre- Paris
- The Tate Britain- London
- The Tate Modern- London
- The National Gallery- London
- Sistine Chapel- Rome
- Uffizi Gallery- Florence
- NAG- Melbourne (Feb 2011)
- Peggy Guggenheim Collection- Venice
- Vatican Museum- Vatican City
- The Guggenheim- Bilbao Spain
- The Hermitage- St Petersberg
- Museu Nacional Del Prado- Madrid
- The statue of David- Accademia di Belle Arti Firenze- Florence
Thursday 31 May 2012
Art Gallery and attractions bucket list
Art galleries and works I must see, around the world
Inspiration- June
http://www.dukelixon.co.uk/
Spanish Artist- Mesa
Japanese Artist Yayoi Kusama.
Have seen this exhibition twice now, absolutely love it
Such a surreal experience, and so clever
Radek Rola
Andy Denzler
Good example of using brush stroke to create movement
Ada Dobrzelecka
Reminds me of some work we did in a Uni Life drawing class where we were learning about bone structure, proportion and light and dark. To do this we would draw a skull, then the face over top, then the skull again and then continue the process over and over, eventually you end up with a blended picture.
Saturday 26 May 2012
Thursday 24 May 2012
Being creative with advertising
Advertising the release of Finding Nemo 2. Maybe a little disturbing for little kids who like sushi?
Awesome idea, effective, easy to produce and cheap!
Ikea are the kings of clever advertising. Visually appealing, effective, clear message, and fun!
Australia's Commonwealth Bank are currently running their 'cant' campaign. This is a great example of a suspense or building campaign, deliberately using vague advertising that leaves people questioning what the product is and what it means. Initially using bus advertising, billboards and press to advertise the sole word 'CANT'- leaving people to question 'what is cant?' and then rolling into TV and further billboard signage to reveal the full message. Really effective at capturing audience attention and brand building. Removing one letter of the word 'cant' leaves you with 'can'- commonwealth bank can!
Monday 21 May 2012
Quotes from the masters
"Only when he no longer knows what he is doing does the painter do good things." - Edgar Degas
''All true artists, whether they know it or not, create from a place of no-mind, from inner stillness.''
James McNeill Whistler
"Every artist dips his brush in his own soul, and paints his own nature into his pictures."
Henry Ward Beecher
''All true artists, whether they know it or not, create from a place of no-mind, from inner stillness.''
James McNeill Whistler
"Every artist dips his brush in his own soul, and paints his own nature into his pictures."
Henry Ward Beecher
Sunday 20 May 2012
Thursday 17 May 2012
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Marketing longevity- the story of Chanel No.5
So I have been seeing this ad in a number of bus stops around Brisbane recently and it got me thinking about how Chanel are incredibly smart with their advertising, and have been for the last 87 years.
Chanel No. 5 has moved beyond the realm of simply being a perfume product, and has become an icon. Men and women are familiar with the name of this product, and have been since 1925, even if they have never smelt the scent. As such their current advertising says it all- we don’t need fancy taglines, messages or celebrity endorsements, you know who we are, just seeing a picture of the product will make you want to buy it!
Chanel No. 5, launched in 1925, was cleverly marketed from the beginning. It became the perfume of choice for the elite, after it was launched to a select group of friends of Coco Chanel at what was essentially a promotional event. The product still now has the reputation of high end glamour and luxury. The perfume was then sold in high end boutique stores, and really existed on word of mouth sales, as advertising was minimalistic, again cementing the sense of superiority.
During World War II, an innovative marketing campaign was executed. To capture a middle class customer, Chanel No. 5 was sold at military exchange posts, the perfect gift for a soldiers sweetheart. This further established the products luxurious and romantic status - now it just had an even larger customer base.
It was the 1950’s which really confirmed this products staying power. We are familiar with it today because of one unsolicited line announced by Hollywood starlet Marilyn Monroe- ‘I sleep only in 5 drops of Chanel No. 5’- probably the most famous brand endorsement of all time.
During the next 50 years the advertisers moved in to fashion magazines and then moved from high end boutique stores to general retail. When the threat of being classed as a mass market fragrance presented itself the advertisers pulled the product from general retail, pulled all mass marketing and went back to boutique stores to re-establish it’s originally product position and incorporated the use of a French actress in its press ads.
The lesson which can be learnt from Chanel No.5 is to have a strong product position, stick to your key messages, and be flexible enough to evolve with the times. If you do this correctly you can have a product that transcends the ages, has a solid reputation and is recognisable to people 87 years on.
Chanel No. 5 has moved beyond the realm of simply being a perfume product, and has become an icon. Men and women are familiar with the name of this product, and have been since 1925, even if they have never smelt the scent. As such their current advertising says it all- we don’t need fancy taglines, messages or celebrity endorsements, you know who we are, just seeing a picture of the product will make you want to buy it!
Chanel No. 5, launched in 1925, was cleverly marketed from the beginning. It became the perfume of choice for the elite, after it was launched to a select group of friends of Coco Chanel at what was essentially a promotional event. The product still now has the reputation of high end glamour and luxury. The perfume was then sold in high end boutique stores, and really existed on word of mouth sales, as advertising was minimalistic, again cementing the sense of superiority.
During World War II, an innovative marketing campaign was executed. To capture a middle class customer, Chanel No. 5 was sold at military exchange posts, the perfect gift for a soldiers sweetheart. This further established the products luxurious and romantic status - now it just had an even larger customer base.
It was the 1950’s which really confirmed this products staying power. We are familiar with it today because of one unsolicited line announced by Hollywood starlet Marilyn Monroe- ‘I sleep only in 5 drops of Chanel No. 5’- probably the most famous brand endorsement of all time.
During the next 50 years the advertisers moved in to fashion magazines and then moved from high end boutique stores to general retail. When the threat of being classed as a mass market fragrance presented itself the advertisers pulled the product from general retail, pulled all mass marketing and went back to boutique stores to re-establish it’s originally product position and incorporated the use of a French actress in its press ads.
The lesson which can be learnt from Chanel No.5 is to have a strong product position, stick to your key messages, and be flexible enough to evolve with the times. If you do this correctly you can have a product that transcends the ages, has a solid reputation and is recognisable to people 87 years on.
Wednesday 9 May 2012
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Thursday 3 May 2012
A little inspiration
Miles Donovan
Jenny Liz Rome
Loic Zimmermann
Kate Fitzpatrick
xhxix
Jenny Liz Rome
Loic Zimmermann
Eye to eye, by NZ artist Jack Willets
xhxix
1: Jenny Liz Rome, http://society6.com/artist/JennyLizRome
2: Loic Zimmermann, http://loiczimmermann.com/
3: Jack Willets, http://www.portraitgallery.nzl.org/press/adaward2010.html
4: Kate Fitzpatrick, http://katefitzpatrick.tumblr.com/
5: xhxix, http://xhxix.tumblr.com/
Magazine cover hijacked!
In a sensational stunt, Melbournes Beat Magazine cover, was hijacked this week by Luke Benge, who was leaving his position as typesetter at the music magazine. The last minute art change made it through pre-press checks and 35,000 copies were distributed. Luke was on a plane to NYC at the time of print. I am sure he was laughing his head off at 35,000 Melbournites who now own a drawing of his cock and balls!
Thats a hell of a way to leave a legacy behind
Sayonara bitches!
Thats a hell of a way to leave a legacy behind
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